Good product photography plays an important role in your success as a skincare entrepreneur. Visual content is especially helpful in the beauty industry since it serves as a driving force of engagement, conversion, retention and overall customer lifetime value.
With the help of compelling photographs, you can catch the attention of your customers and informs them how your products can address their most pressing concerns.
Moreover, branded product images help build your brand as you communicate with your audience.
In this blog, we’ll be talking about five things you need for amazing skincare product photographs. Let’s get started!
Light is crucial when you’re taking skincare product photographs. Natural light is a great way to highlight your products’ true features since it is generally softer and more diffused. You can photograph your products outdoors or near a big and brightly-lit window. It’s best for in-use photographs for social media.
Meanwhile, artificial light like candles and bulbs shines smaller but more focused. It is great for closeup product images that you can use for your online store.
The way you stage your photographs makes them more visually appealing. Don’t be afraid to use props to create a story within your photos. If your products are made for cleansing the skin, you can add bubbles and foam. If your face mask is made from natural ingredients like pumpkin seed oil, you can include pumpkin seeds in your photographs.
The background color of your photograph helps in making the product more visible out of the entire image. Some background colors go perfectly matched with the product, whereas some create blunders.
You can go for plain colors that go well with the color story of your products especially if you’ll be using the photos in your online store. Meanwhile, for social media posts, choose backgrounds with interesting textures to help you tell a story.
Taking photos using the front angle shows exactly what your product is and this is great for your e-commerce store. However, you don’t have to limit yourself to this only. You can use different angles to convey different stories about your product.
Using the top angle provides a bird’s eye view of your product while letting you be more creative in terms of styling. Macro shots are great for showing off the details of your products. For example, if you’re selling a facial scrub, you might want to show off the texture that the exfoliants give to your products. These are great for in-use shots for social media.
Depending on the platform you’ll be using your product photographs in, you need to determine the right dimensions for your photographs. For social media like Instagram, your photos need to have equal dimensions so it will fit the platform. For Pinterest, opt for vertical photos that take up a lot of screen space.