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The Beauty Benefits of Lavender Hydrosol


Lavender hydrosol, sometimes called lavender flower water, is a byproduct of the steam distillation of lavender flowers. It is widely used in natural skincare as a botanical ingredient. In this blog, we’ll be talking about its beauty benefits. Let’s get started!

How is Lavender Hydrosol Produced?

This floral water is produced when parts of the lavender plant, generally the flowers and the stems, are brewed with water in a large vessel. The rising temperature in the container causes the glands in the plant material to release essential oils and plant essence. The oil rises through a condenser and is collected in a separate container.

Meanwhile, the resulting fragrant water that was steamed with the plant results in a hydrosol. It contains a small percentage of essential oils, as well as the water-soluble components of the plant material.

Appearance and Odor

Lavender hydrosol appears as a milky, non-viscous liquid with a slightly acidic pH. Its aroma is more herbal and grassy with a light floral note. Its scent is not as strong as that of lavender essential oil.

Skincare Benefits of Lavender Hydrosol

Lavender hydrosol is generally considered safe to use. Unlike essential oils, it is gentle enough to use on a daily basis and on all skin types. There are also no known contraindications for use on or around babies or pets.

It is an excellent skin cleanser and toner. Lavender water has antiseptic and antibacterial properties that keep the skin and fresh throughout the day. It can also help reduce redness caused by acne due to its skin-soothing properties.

Lavender floral water also helps provide extra hydration to dry skin. It can be added to moisturizers and hydrating toners to boost the skin’s moisture levels.

How to Treat Skin Challenges During Menopause


Menopause can bring noticeable changes to the skin. Hormonal imbalance triggers some unwelcome changes in your complexion as you move to a new phase in your life. However, with the right care, you can lessen these effects and still enjoy radiant skin. 

Today, we’ll be talking about the best practices when it comes to menopause skin. Let’s get started! 

Age Spots and Visible Signs of Sun-damaged Skin

As you move to your 50s, signs of sun damage on your skin start to appear. Menopause skin also shows age spots more. The effects of decades of exposure to the sun with little to no protection are likely to start showing up.

Now more than ever, it’s important to apply sunscreen every day even if you’re not going out. Use a broad-spectrum sunscreen with an SPF of 30 or higher. Keeping up with sun protection helps fade age spots.


Over time, the skin becomes thinner which can make it bruise more easily. You can help prevent further thinning of the skin by using retinoid creams and using sunscreen. 


Menopause skin tends to lose its ability to hold on to water. This can make your skin dryer than it used. 

Dry skin

In menopause, the skin loses some ability to hold water, so it can get quite dry. This can be especially noticeable when the air is dry. Instead of using soap to clean your skin, opt for a mild cleanser. Don’t forget to apply a nourishing and hydrating moisturizer particularly those formulated with hyaluronic acid to help your skin retain moisture.

Slack Skin and Wrinkles

As you age, your skin loses collagen and according to studies, women lose about 30 percent of the collagen in their skin in the first five years of menopause. Over the course of about 20 years, women will lose 2 percent of their skin’s collagen.

This leads to the skin losing its firmness and starting to sag. Deeper lines also start running on the forehead and around the eyes. The skin around the eyes may also start developing pockets or drooping.

Jowls, slack skin, and wrinkles

In menopause, the skin quickly loses collagen. Studies show that women’s skin loses about 30% of its collagen during the first five years of menopause. After that, the decline is more gradual. Women lose about 2% of their collagen every year for the next 20 years.

As collagen diminishes, our skin loses its firmness and begins to sag. Jowls appear. Permanent lines run from the tip of the nose to the corners of the mouth. Wrinkles that used to appear only with a smile or frown become visible all the time.

Consider using retinol-based or peptide-enriched products to help increase the collagen in your skin.


As your estrogen levels drop, you may start experiencing acne breakouts. However, you need to consider that your skin is thinner and drier now so acne formulations meant for younger skin might be too harsh for you

Go for products that contain salicylic acid to help unclog pores. Topical retinoids can also help reduce inflammation caused by acne. Topical vitamin C can also help reduce redness while building collagen and boosting your skin’s brightness.

Easily-Irritated Skin

Menopause skin is also prone to irritation and sensitivity because the pH level of the skin also changes. You’re more likely to develop rashes and if you have existing skin conditions such as eczema or rosacea, these could worsen.

To prevent this, you need to switch up some of the products you already have for those that are fragrance-free. Choose products also that don’t contain harsh chemicals that may trigger rashes or irritate your skin.

10 Reasons to Use Jojoba Oil in Your Skincare Routine

Jojoba oil

Jojoba oil is a substance extracted from the seeds of Simmondsia chinensis or the Jojoba plant. Contrary to its name, jojoba oil is not a true oil. Instead, it is a waxy substance that appears clear or yellow with a slightly nutty smell.

Unlike other plant oils used in skincare, jojoba oil mimics the skin’s natural oils which are key to its ability to support overall skin health. In this blog, we’ll be listing down 10 reasons to include jojoba oil to your skincare routine. Let’s get started!

Reason 1: It Deeply Hydrates

Because jojoba oil is lighter than other plant-based oils used in skincare products, it can easily be absorbed into the skin. It penetrates deeply to soothe irritation and soften rough texture. It also imparts moisture and adds a healthy glow to your skin.

Reason 2: Lasting Moisture

Unlike water-based moisturizers, it does not evaporate from the skin. Apart from reaching the deep layers of your skin to provide hydration, it also forms a hydrating layer on the skin which keeps water and hydration in.

Reason 3: Chockful of Nutrients

Jojoba oil contains vitamins A and B, antioxidants like vitamins C and E, as well as minerals like chromium, copper, and zinc. These deliver nourishment and provides protection for the skin.

Reason 4: Slows Down Aging

Jojoba oil can help fade fine lines and wrinkles. It increases skin suppleness by delivering antioxidants that fight free radicals and ample hydration to keep the skin looking plump and lifted. 

Reason 5: Doesn’t Cause Acne

Because jojoba oil is texturally similar to human sebum, it can help balance oil production and keep those pesky pimples away. It also deters microbes and prevents the growth of bacteria. Furthermore, it does not clog the pores so you’ll have fewer acne breakouts over time. 

Its antimicrobial properties also help in facilitating wound healing so your existing acne scars and marks can fade faster.

Reason 6: Gentle and Non-Allergenic

As a gentle plant-based substance, it is an excellent ingredient for people with sensitive skin. It is also great for people who are suffering from inflammatory conditions such as psoriasis and eczema. It reduces flare-ups, calms irritation, and diminishes the appearance of redness.

Customer Retention Tips for Your Private Label Skincare Company


The skincare industry can be fiercely competitive. With so many brands offering a seemingly limitless array of products, customers often feel the urge to shop around which can hurt brand loyalty in the long run.

To give your business a sense of stability and to help you make a profit, you need to keep your customers engaged. Today, we’ll be talking about some retention strategies you can use to make sure that your customers keep coming back for more. Let’s get started!

Strategy 1: Make Customers Feel Special

Customers love being treated like VIPs so having a loyalty program that rewards them with points and perks can go a long way.

A tiered system where customers can move up and get the chance to get goodies like free samples, exclusive content, and birthday gifts encourages them to keep returning. 

With this kind of program, your customers will feel more rewarded the more they engage and spend on your products. In the long run, they will feel motivated to continue their relationship with your brand, improve their customer lifetime value, and increase their average order value.

Strategy 2: Keep It Personal

Beauty and skincare is a very personal thing for most people. As a beauty-preneur, you need to understand what your customers like and don’t like and translate that into a personalized experience.

You can use your loyalty program to get the data you need. From this, you can tailor product recommendations based on their previous purchases or the pages they’ve visited on your web store.

You can also use targeted social media advertising, personalized home pages, and loyalty emails to support relevant interactions and increase the chances of repeat purchases.

Strategy 3: Leverage User-Generated Content

Social media is a great place to build a genuine and authentic connection with your audience. Encourage your customers to share their real-life experience with your brand on social media to build trust.

These pieces of user-generated content act as social proof that showcases how your products look and work on real people. This makes them more influential than brand campaign photos since they come from your customers and are therefore more authentic and genuine.

The Beauty Benefits of Kaolin Clay


What is Kaolin Clay?

Kaolin is a naturally-occurring mineral clay derived from kaolinite. Also called china clay, it tends to be white in color but it can also appear in other hues such as pink and green.

While it is widely used in pottery as well as in paper-making, it is also a staple in many beauty products such as masks, scrubs, and peels.

The mineral can be ground into a fine powder and mixed with essential oils and/or other ingredients to form a paste. It is absorbent which makes it ideal for reducing oiliness and shine in all skin types. Kaolin is known for being gentle on the skin which makes it ideal for sensitive skin types.

What Does Kaolin Do For Your Skin?

  1. Cleanses Gently. Kaolin is a mild yet effective cleanser. It sloughs away dead skin while absorbing impurities from the pores. It leaves the skin feeling soft and smooth with each use.
  2. Detoxifies the Pores. Kaolin clay absorbs excess oil, bacteria, and dead skin cells and removes them from the skin. It purifies the pores and even makes them appear smaller as they become decongested.
  3. Absorbs Excess Oil. Sebum is a natural emollient that keeps your skin supple. However, excess oil production can wreak havoc in your skin leading to clogged pores and even acne. Kaolin clay helps absorb excess oil without stripping the skin and drying it out.
  4. Soothes Skin. Inflamed or irritated skin can be difficult to manage. However, kaolin clay’s mild and gentle properties remove impurities and soothe aggravated skin.
  5. Fights Acne. Acne-prone skin can benefit from the purifying properties of kaolin clay. It removes acne-causing impurities from the pores in a gentle and non-irritating and non-drying way.
  6. Exfoliates the Skin. Exfoliation is the key to bright and glowing skin. However, if your skin is sensitive, harsh scrubs can aggravate it. Kaolin clay’s natural texture gently sloughs away dead skin cells and removes impurities for a smooth and bright complexion.

Digital Marketing Strategies to Boost Your Beauty Business


If you’re building a beauty business, it can be tough to stand out from the competition. Thankfully, the digital age has made it possible for brands to communicate with customers all over the globe using various channels, platforms, and content. 

Digital marketing is the way to go if you want to take your beauty business to the next level. In this blog, we’ll be talking about some of the strategies you can incorporate int your business to reach your target market more effectively. Let’s get started!

Create an Online Community that Advocates Your Brand

The digital world has made significant changes in the way customers connect with the brand. Most people are more than happy to share their experiences with your business especially is it’s positive.

As a brand owner, it is critical to bank on this desire and to build your brand in a way that resonates with your target audience. Your main goal is to retain customers, to strengthen their connection to your brand, and build lasting relationships.

In order to do this, your brand voice needs to be clear. You need to be able to inspire customers to share their feedback and make sure to listen to them. Collaboration is the name of the game when it comes to digital marketing for skin care businesses.

Incorporate Customer Testimonials

Happy customers can speak volumes for your brand. Testimonials can influence your customers’ buying decisions. So make sure to add positive product reviews on your web pages and don’t forget to share them on social media.

Use Content Marketing to Your Advantage

Content is a powerful tool that you can leverage for brand promotion. It not only helps you connect to your customers on a deeper level but it also puts your brand at the arrowhead in terms of industry knowledge.

Successful digital marketing relies on your brand’s ability to churn out relevant and valuable content that attracts, engage, and converts your target audience. 

Some content marketing ideas include: 

  • How-to tutorials about skincare and beauty
  • Building an email list to send out special promotions, newsletters, and engaging content
  • Interactive content like surveys that you can send via social media or on your website
  • Publish visually appealing and informative content like infographics
  • Share brand stories using YouTube and social media
  • Respond to customer feedback as authentically as possible

A Quick Guide to Skin Microbiome


Microorganisms are making waves in the world of beauty and skincare these days. Did you know that much your gut, your skin is home to trillions of good bacteria that protects your skin from a host of inflammatory issues?

Today, we’ll be taking you through the microscopic world of skin microbiome and its role in keeping your complexion healthy and radiant. Let’s get started!

What is Skin Microbiome

Your skin is the largest organ in the body whose main function includes protecting the body from dangerous substances and shielding from harmful UV radiation.

Apart from serving as a physical barrier the skin also serves as a home to trillions of microorganisms. A flourishing skin microbiome enhances your skin’s barrier function resulting in healthy and glowing skin.

Furthermore, your skin’s microscopic ecosystem plays a role in preventing inflammatory skin conditions such as acne, eczema, and psoriasis.

According to studies, using harsh products do not only strip your skin of its natural oils and moisture but also affects the natural pH levels and its microbiome. The chemistry of these products destabilizes the good bacteria on your skin which results in skin issues over time.

Furthermore, over-cleansing, excessive exfoliation, and exposure to aggressors can also deplete the population of good bacteria on your skin. This affects healthy skin function.

Functions of a Healthy Skin Microbiome

A healthy skin microbiome has major benefits for your overall health. The microbes that live on the surface of the skin down to the subcutaneous fat layer communicate with the immune system and affect your immune response to pathogens.

A healthy skin microbiome helps protect us against infection by crowding out pathogenic organisms. Microorganisms on the skin thrive on an acidic environment which bad bacteria generally do not like,

Your skin’s microbiome also relays messages to your skin’s immune system to dampen inflammation. It informs the immune system to release antimicrobial peptides to fend off harmful bacteria. Likewise, it also inhibits the release of inflammatory compounds that calms the skin.

Furthermore, a healthy skin microbiome also protects you from environmental aggressors. The population of good bacteria on your skin aids in wound healing limits your exposure to allergens, minimizes oxidative damage keeps the skin plump and moist.

Four Approaches to Microbiome Beauty

Microbiome beauty movement is just starting and science is still advancing. Currently, there are five approaches that the beauty industry is looking at in order to support the skin’s microbiota. This includes:

  1. Adding Microbes

Probiotic topicals that add microbes to the skin are the most commonly seen products on the market today. Most skincare manufacturers claim that these products deliver similar effects found in traditional skin actives like vitamins A, C, and E.

  • Feeding Microbes

Prebiotics serve as food for microorganisms. Personal care brands that sell microbiome skincare believe that feeding microbes on your skin support the population and promotes better microbiota health.

  • Disrupting Harmful Microbes

There are good bacteria and then there are bad bacteria. One of the key approaches to microbiome beauty at the moment is disrupting the population of harmful microbes in order to promote the flourishing of beneficial bacteria on the skin.

  • Multi-Microbe Approach

Meanwhile, some beauty brands focus on both supporting god bacteria and destroying bad bacteria. This multi-microbe approach maintains a balance for healthier skin function.

Jojoba Milk: A Dry Skin Helper


Jojoba Milk is a natural non-greasy humectant that appears as a white, low-viscosity liquid with a lightweight and elegant feel. It is made by combining plan-based phospholipids and jojoba oil.

It can be used as-is on the skin or can also be added to existing products to improve the moisturizing properties of a product and/or make it more natural.

The micro-sized droplets of jojoba oil present in jojoba milk mean it can absorb quickly into the skin and hair and deliver its hydrating and conditioning properties. It provides excellent lipid replenishment without being greasy. It softens rough skin and hair and provides soothing benefits.

Benefits of Jojoba Milk for Hair and Skin

While not as popular as jojoba oil, jojoba milk still possess skin-loving benefits that make it an excellent ingredient for dry skin. It is a great addition to skincare and haircare products. It gently nourishes your skin and hair and gives it a luxurious feel.

It is a great additive for lotions and creams since it has excellent conditioning properties that make the skin feel soft and smooth. Its phospholipid content also helps repair damaged skin. 

It is also a useful ingredient in face serums and body oils since it acts as a natural humectant. It attracts and traps moisture deep within the skin’s layers. This leaves the skin hydrated and looking supple at all times.

Jojoba milk is also excellent as a hair conditioner and moisturizer. It can be added to conditioning products and hair oils. When applied regularly, it can give the hair a silky and soft appearance.

The Purifying and Soothing Benefits of Honey Extract


Delightfully golden, thick, and luscious, honey is more than just a great topping for your oatmeal or a sweetener for your tea. It can also have massive benefits for your skin. In this blog, we’ll be talking about the skin-soothing and purifying benefits of honey. Let’s get started!

Benefit No. 1: It’s All-Natural

These days, skincare is all about going natural. Honey is an awesome gift from nature that can take irritated and blemished skin and transform it into a glowing complexion. It is rich in skin-loving ingredients and is suitable for sensitive skin/

Benefit No. 2: It Helps Heal Skin

Honey is an excellent ingredient for people who are struggling with chronic acne, psoriasis, and eczema. Not only does it have anti-fungal properties but it can also calm and heal irritation and inflammation.

Benefit No. 3: It Hydrates the Skin

Honey is an excellent humectant due to its ability to hold on to water. When used in skincare products, it can promote hydration and moisturization from within as it traps water from the environment within the skin’s layers.

Benefit No. 4: 

If you want to have smooth skin, look for honey in your exfoliating products. It is a mild exfoliant that does not irritate as it removes dead skin cells. Apart from removing dull and dry skin cells, it also has a natural antimicrobial quality that helps heal acne scars, prevent blemishes, and can even help soften wrinkles.

Benefit No. 5: It’s a Great Anti-Aging Ingredient

Known as an antioxidant, honey can help improve your skin’s barrier function. It contains phenolic compounds that help fight free radicals from UV exposure, pollution, and stress.

Be the Best Girl Boss with These Beauty Business Tips


Have you ever pictured yourself as the ultimate girl boss of your own beauty business? Creating your own line of skincare products is a great business venture. Not only does it take as low as $2000 in startup costs but it can also be operated right in the comfort of your own home.

If you would like to make it big in the beauty industry then this blog is for you! Today, we’ll be talking about five things you need to know in order to jumpstart your beauty business. Let’s get started!

Have a Solid Business Plan

If you’re going to be the best girl boss the skincare and cosmetics world has ever seen, you need to have a clear vision of what your business is going to be. You need to put a lot of effort into developing a business plan that can guide your business decisions along the way.

Some of the things you need to identify beforehand include:

  • A beauty brand and mission
  • Niche and customers
  • The product/s you are going to sell
  • Competitors
  • Marketing strategy
  • Retail strategy
  • Funding
  • Financial forecast

Stay Ahead of the Curve

If you want to be a beauty entrepreneur, you need to be on top of trends in the cosmetics and skincare industry. Stay informed about what drives your target market today. Consider buzz words like organic beauty, cruelty-free formulations, and sustainable beauty.

The world of cosmetics and skincare is ever-changing because of the new trends that pop up every day. As a girl boss, you need to be innovative and responsive to what’s on everybody’s radar in order to stay relevant in your niche.

Use Social Media Wisely

The great thing about running a business nowadays is you have the power of social media to help you reach your customer base. You can market your products on social networking sites, increase brand awareness, and even interact with your target audience much more effectively. 

The best part about using the internet to market your business is it costs a fraction of what you would normally spend on traditional marketing methods. This way, you can allocate your funds to other important things like building inventory or funding product development.

Be All-Ears to Your Customers

Listening to customer feedback will set you apart from your competition. You can use reviews, opinions, and comments to improve aspects of your brand. You may find that people like a certain texture or kind of packaging better than what you currently have.

When you listen to what your customers say, you are able to shape your beauty business in a way that engages your customers better. By satisfying the needs of your customers, you will get repeat business and brand loyalty.

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