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Logo Design Tips for Your Skin Care Business

Anby

Logos are important for branding your skincare business. Here are some awesome tips that can take your logo design to the next level.

Explore conceptual icons

In logo design, an icon is a simplified visual that captures the spirit of your brand. A common misconception is that your icon should literally be an image showing what your product or service is. While this may benefit some, it doesn’t have to be the case for all businesses. You can explore more conceptual (or even abstract) icons to emphasize what it is your company does.

Or consider Nike, for example. The iconic “swoosh” icon evokes the feeling of movement and speed. Very fitting for a sportswear brand. Think of your icon as a symbol rather than a picture. It needs to be highly visual and easily recognizable. The advantage of a more graphic icon is that it can often carry more visual weight. Ideally, your icon should be simple enough that clients can recall it even after one quick glance.

Use the space you have

For most businesses, an icon is simply not enough to fully express their brand identity. Also known as a slogan, taglines are dramatic phrases that sum up the tone and premise of a brand. Now, not every company has a tagline. And that’s okay, but that doesn’t mean you should let this valuable space go to waste. If your name allows it, you can break it up into two lines while keeping the same font and size for both lines.

Play around with caps or lowercase

Sometimes, it’s the small details that make all the difference. Something as simple as playing around with caps and lowercase could bring your trademark to a whole new level. Traditionally, uppercase logos give off a strong sense of authority, while the use of lowercase exudes a more approachable, casual vibe. That’s not to say you can’t utilize uppercase text while softening the appearance with your choice of colors. It’s all a matter of balance.

Understand handwritten fonts

Handwritten offer a quirky and authentic feel that is sure to delight any customer. They are especially effective when used as the font of your tagline. If you’ve opted for one of these font styles, then this tip is for you. Often the use of caps for handwritten fonts make them seem less authentic, so take that into account.

Balance your tagline

Let’s talk about your tagline. A simple rule to follow to ensure that your logo makes sense is to always make your tagline shorter than your name. This is why we suggest going for no more than 25 to 30 characters. For the same reason, if you’re using a thicker font for your name, it’s best to use a thinner (or more basic) one for your tagline.

Adjust your name and tagline

Remember the golden rule of design? That’s right, it’s all about visual balance. This is why, although smaller in dimension, your tagline should always be perfectly aligned with your name. This will give your viewers and potential clients a natural sense of harmony.

In the situation where either your name or tagline is considerably longer, you can easily solve that by adjusting the font or size of either elements.

Let your logo breathe

Just like the Mona Lisa, some logos look best when surrounded by a beautiful frame. If you decide to go in this direction, be sure to leave enough space between your chosen frame and logo. In essence, allow your logo some breathing room. If things are looking a little cramped, simply enlarge the frame or decrease the font size.

Ensure readability

Your masterpiece will be popping up in all kinds of places, from the header of your website to your business cards. Regardless of where it appears, your text should always be readable. To ensure this, take note of the text size and font that you use, and check the final result on various platforms (Facebook, Twitter, etc.), and from different devices (desktop, smartphone, tablet, etc.). If your logo is too difficult to read, what was the point of designing it in the first place? In order for your logo to serve its entire purpose, make sure it’s readable in any situation, for any potential customer.

Give your background contrast

Following the theme of visibility, another way to ensure your logo is always ‘seen’ is by selecting a background color that gives enough contrast with your text. If the color of your text is white go for a darker background color such as black. So small, yet so effective.

Align all your elements

Once all of your elements (name, tagline and icon) are present, it’s imperative that they are well balanced as a whole. While there are no set in stone rules, in order to be on the safe side, we suggest that you align all your elements in the same direction: left, center, or right. Remember, your design and content should be one (small happy family).

Frankincense: Liquid Gold for the Skin

Anby

Frankincense has a long history. It has been used for centuries to relieve respiratory and digestive ailments. Today, it is commonly used to soothe the mind, boost energy, and promote healing.

But did you know that the so-called “king of oils” can also do wonders for your skin? In this blog, we’ll be talking about why this essential oil is the gold standard for boosting your complexion. Let’s get started!

Frankincense Oil at a Glance

Frankincense oil is obtained from the dried and distilled resin of the Frankincense tree (boswellia). This plant is native to specific regions of Africa and the Middle East. The word frankincense comes from the term “franc encens,” which means quality incense in old French.

Also called olibanum, frankincense oil has a sweet, woody scent and is often used to ease stress. It contains Limonene, Pinene, Borneol, Farnesol, Phellandrene, Myrcene, and other constituents. These compounds have strong anti-inflammatory and protective properties

When used as an ingredient in skincare products, it is said to treat dry skin. Furthermore, it can reduce the appearance of wrinkles, age spots, scars, and stretch marks.

Frankincense oil has astringent and cytophylactic properties. This means that it can be applied topically to reduce the appearance of wrinkles and skin imperfections such as discoloration. It stimulates the growth of new cells, thus when used on cuts it promotes faster healing.

Benefits of Frankincense for the Skin

Frankincense oil has excellent wound healing properties. It may decrease the appearance of scars including dark spots from acne, stretch marks, and eczema. 

This oil can also strengthen the skin and improve its defense mechanism against bacteria. Moreover, it may also be beneficial for the fading of stretch marks, surgery scars, or marks associated with pregnancy. Furthermore, it can be useful for healing dry or cracked skin.

According to a review published in the Journal of Traditional and Complementary Medicine, frankincense oil reduces redness and skin irritation. According to the same study, it can also produce a more even skin tone. Studies suggest that it’s the pentacyclic triterpene (steroid-like) structure of frankincense oil that contributes to its soothing effect.

Since it is an essential oil, it should be mixed with a carrier oil or added to an emulsion.

Pricing Strategies for Private Label Skincare

Anby

One of the biggest challenges for new skincare business owners is what to charge for their products. When you take the private labeling route, determining the right price point is critical.

The truth is you can’t just drive down the price of your products in the hopes of beating your competitors. Remember that the price of your product determines the market you’ll be interacting with. Furthermore, it affects the perceived value of your brand.

To help you out, here are some strategies that can help you determine the right price point for your private label brand. Let’s get started.

Start with Your Landing Costs

Landing cost refers to the cost of creating your product plus all the other expenses you incur to get it to your customer. In other words, this is your manufacturing cost, shipping from the manufacturer to your warehouse, and shipping to your customer. You should also factor in distribution costs if you’re selling in retail stores and if there are fees associated with selling on certain platforms.

One way to lower your landing cost is to purchase materials in bulk and to manufacture products in bogger quantities. However, many skincare products have a set shelf life. This means you need to be able to sell your inventory, otherwise, you’ll run the risk of wasting capital and losing profits.

Indirect Cost

Apart from landing costs, your skincare business can also incur indirect costs or fixed overhead costs. This includes all of the expenses needed to set up your business including insurance, website maintenance, electricity, renting office space, and salary for your staff.

This should also be factored in computing for your product prices.

Suggested Retail Price and Profit Margin

A general rule when pricing private label skincare is that your profit margin should be at least 33 percent. However, the cost of raw materials can fluctuate from time to time which raises your landing cost.

To prevent you from having to change your pricing constantly, you need to set your selling price with a good profit margin. A lot of skincare products on the market are actually priced between five and six times its landing cost giving a profit margin of at least 80 percent. 

This means if your landing cost is $10, then your sale price should be at $50 to have a profit of margin of 80 percent. This gives you a $40 profit per unit.

Final Words

Setting  a reasonable profit margin for your business is important if you want your business to succeed. Otherwise, your brand will just end up burning through your cash.

However, with the right strategies, you can sell your products at the right price not just to cover your landing costs but to also give you enough profit every time.

Skin Care Ingredients You Shouldn’t Use Together

Anby

Whether we like it or not, there’s not one product that can solve all of your skin’s concerns. Chances are, you have different bottles and jars just to keep your skin happy and healthy. But picking the right formula for your skin type and issues is just one part of the equation. You also need to make sure that the products you use work well together.

The truth is not all skin actives play well with each other. Sometimes, this means they cancel each other out so you don’t get the results you need or expect. Other times, it means your skin can get irritated because of certain ingredient combinations.

Skincare cocktails can be tricky but we’re here to help you out. Here are certain skincare ingredients you shouldn’t mix together or layer on your skin:

Retinol and Vitamin C

Retinol together with vitamin C is a disaster waiting to happen for your skin. When used in one sitting, your skin can get irritated, become red, and peel. It can also increase the skin’s sensitivity to the sun.

If you must include both in your skincare regimen, use retinol and night and vitamin C by day.

AHAs/BHAs and Vitamin C

Used separately, these acids can do wonders for rough, dry, and uneven skin. However, mixing them together destabilizes the pH balance of each ingredient and makes it completely useless for your skin.

Retinol and AHAs/BHAs

Retinol is an excellent peeling agent that stimulates cellular turnover, Meanwhile, AHAs and BHAs are chemical exfoliants that decongest the skin and reveals healthier skin cells.

However, you shouldn’t use them together or your skin can get extremely dry and irritated. Using them together can also damage your skin’s moisture barrier.

 Retinol and Benzoyl Peroxide

These two ingredients work excellently for clearing acne and preventing future breakouts. They are both potent products but benzoyl peroxide can make topical retinol inactive.

Avoid layering these two products. Instead, use them separately. Benzoyl peroxide should be used in the morning while retinol should be used at night.

Glycolic Acid and Salicylic Acid

Used separately, these are excellent chemical exfoliants. Glycolic acid breaks down dead skin cells on the surface while salicylic acid penetrates deeper and removes pore-clogging sebum and debris.

However, if you want to have healthy skin, more isn’t always better. Avoid mixing these two in one application to prevent stripping and over-exfoliating your skin.

Sweet Orange Essential Oil: A Skin-Clearing Botanical Extract

Anby

Apart from its notably uplifting and refreshing scent, sweet orange essential oil is an excellent ingredient in skincare products. It is a powerful botanical extract that can strengthen, rejuvenate, and protect your skin.

In this blog, we’ll be talking about how sweet orange oil can help keep your skin clear, smooth, and supple. Let’s get started!

What is Sweet Orange Oil

Sweet orange oil is an essential oil produced within the rind of the citrus sinensis fruit. It is produced using a cold-pressing method. It has a sweet, fresh, and tangy smell and a yellow to orange hue. This essential oil has a light, almost watery consistency.

The oil is composed of 90 percent d-limonene. However, it also contains several hundred compounds including long-chain aliphatic hydrocarbon alcohols, aldehydes like 1-octanol and octanal; as well as A-pinene, citronellal, geranial, myrcene neral, and sibenene.

These compounds lend sweet orange essential oil powerful anti-inflammatory and antioxidant properties.

Benefits of Sweet Orange Oil

Fights Acne

The strong antibacterial properties found in sweet orange essential oil helps keep propionibacterium from wreaking havoc in the skin. It prevents bacteria from spreading which prevents acne from developing. 

As a citrus oil, it can also help balance the skin’s sebum production for clearer skin.

Evens Out Skin Tone

Sweet orange essential oil has a remarkable ability to inhibit melanin production. This helps in slowing down skin damage caused by UV light exposure, pollution, and toxicity. This results in brighter and more even-toned skin.

It also contains vitamin C which helps lighten dark spots and corrects hyperpigmentation. 

Fights the Visible Signs of Aging

Since sweet orange essential oil is chock full of limonene, it can help fight free radicals that hasten the aging process. It can also promote collagen production for smooth and plump skin. 

Strengthens the Skin

The beneficial compounds found in sweet orange essential oil can protect the skin from harmful external factors. It strengthens the skin’s barrier function by promoting the formation of the skin’s stratus corneum which keeps the skin’s barrier function intact. 

Why Finding a Manufacturer That Tests Their Products is Important

Anby

As a skincare brand, one of your goals should be to bring products that deliver what they promise to the public. However, getting an effective formula is just half the battle. 

Some people may be more sensitive to certain ingredients than others so before you release any product to the mass market, it has to be tested widely. 

If you’re partnering with a manufacturer, you need to make sure that they do their due diligence when it comes to testing. Otherwise, you may face ramifications like poor consumer ratings, negative publicity, and even lawsuits.

Here’s how working with a manufacturer that tests their products properly can help your company:

  • Compliance with FDA Regulations

Companies are required by the FDA to follow certain regulations about the manufacture of their products. Testing gives the FDA proof that you and your partners are takings steps to follow regulations. 

  • Gives Insight Into Future Products

Before selling a new product, a company needs to test it in order to ensure that it’s actually going to sell. The test most useful in this case is the stability test. This will tell companies if their product is in danger of separating, changing colors, or ending up with foul odors and thus becoming aesthetically unpleasant while on the shelf. They’ll also learn from this how to label it; if consumers should be given specific instructions on proper storage, practice and how long realistically they can use the product after opening before it expires. 

  • Improves the Quality of Your Products

A benefit that goes along with marketability and product planning, quality is an aspect of any product that should be kept in mind. Any company can devise the most eye-catching packaging or quick methods of getting a consumer to buy that first item, but the quality of the product guarantees repeat customers. By testing their cosmetics, companies are making sure that their products will last long enough at home for the customer to fall in love. Deterrents to such ends are things like changes in the smell of the product, mold growth, separating of liquids in the cosmetic, and skin irritation. All of these things can be detected with testing and remedied before the product ever reaches the consumer.

  • Ensures the Safety of Your Products

The number one reason why a company should test their products is safety. The concept of most cosmetics is that they’re temporary and always changing. When safety fails, it could lead to permanent damage, usually to the skin but also to the eyes. Danger to the consumer means danger to the company. By not testing their products and ensuring that they are safe for use, companies are taking the chance that something could go wrong and they could end up with a lawsuit, FDA involvement, and product recalls, all of which are very expensive and not conducive to the future of any company.

Fight Hormonal Acne with Evening Primrose Oil

Anby

Does your period come with angry red bumps on your chin and forehead? Then you might be experiencing hormonal acne. Unlike regular breakouts, this type of acne is caused by the fluctuations in your hormone levels.

In this blog, we’ll be talking about how you can fight those pesky breakouts that regularly plague your skin using evening primrose oil. Let’s get started!

What is Evening Primrose Oil

Evening primrose oil is a botanical extract obtained by cold-pressing the seeds of Oenothera biennis or evening primrose. It is traditionally called the “King’s Cure-All” alluding to its beneficial properties when applied medicinally.

It is believed that this botanical oil is an effective treatment for pimples, nodules, cystic acne, and blackheads due to its anti-inflammatory and anti-bacterial properties. It can also keep the skin from becoming overly dry by delivering skin-loving fatty acids that help the skin retain moisture while maintaining its lipid balance.

Skin Benefits of Evening Primrose Oil

Today, evening primrose oil is lauded for its ability to keep the skin clear, supple, and elastic. This is because this botanical oil is rich in fatty acids such as Linoleic Acids (Omega-6), γ-Linolenic Acid (Omega-6), Oleic Acid (Omega-9), Palmitic Acid, and Stearic Acid.

Linoleic acids are best known for their ability to moisturize the skin, facilitate wound healing, reduce inflammation, and soothe acne while reducing the chances of future breakouts. It also helps promote moisture in the skin and hair while also sustaining the skin’s elasticity and softness.

Gamma-linolenic acids (GLA), meanwhile, are known for being an excellent anti-inflammatory. It soothes symptoms of irritation and allergies. Furthermore, its ability to deliver essential fatty acids to the skin can slow down the look of aging by keeping the skin looking soft and elastic. 

On the other hand, oleic acids help maintain the softness, suppleness, and radiance of the skin. It exhibits antioxidant properties which can reduce visible signs of aging such as fine lines and wrinkles.

Finally, palmitic acid has emollient properties that can soften the skin without leaving a greasy or sticky residue. It is a great source of saturated fatty acid which helps the skin retain its lipid barrier effectively.

How Does Evening Primrose Oil Work

Evening primrose oil works by bringing the skin’s fatty acid at the right balance. The plant contains high amounts of omega-6 fatty acid GLA. The body uses these fatty acids to create creates another ingredient called dihomo-gamma-linolenic acid (DGLA) which can reduce inflammation and heal acne.

Skincare Shelf Life: Know When to Toss Something Out

Anby

So you’ve splurged on a jar of moisturizer that’s supposed to keep your skin looking glowing and plump. But here’s the catch: you’ve bought it years ago!

If you’ve ever found yourself holding on to your skincare products for longer than what is recommended then your skin may be in a lot of trouble. Today, we’ll be talking about the shelf life of your skincare products. Let’s get started!

Why You Need to Throw Out Expired Skincare

The truth is all beauty products expire. It doesn’t matter if you’ve spent $5 or $100 on toner or serum. Over time, it will lose its effectivity and may even affect your skin in a negative way.

There are real risks involved in using products that are past their prime. For starters, as the active ingredients in these products breakdown, they may start to work differently than they should. You’re just coating your skin in goop that won’t give you the benefits you need.

Apart from losing potency, expired products can also harbor bacteria and mold from months of getting exposed to moisture and potentially dirty fingers. When applied to the skin, products that are past their shelf life can cause in irritation and even breakouts.

Product Labels Tell You A Lot

The good news is you don’t have to resort to guesswork to know if it’s time to throw away that bottle of exfoliant. Many beauty products like sunscreen, face creams, and face washes carry a Period After Opening (PAO) symbol that tells you how many months you have after opening a product before you need to throw it out.

It usually appears as a number followed by an M and an icon of an open jar. If you see a “6M” on your moisturizer box or jar then you have half a year after cracking the packaging open until it needs to hit the recycling bin.

When to Throw Products Out

But what if you don’t see a PAO symbol anywhere or you’ve thrown away the box of your favorite product? Well, you’re in luck because there are signs you can look for to determine if you need to throw something away already.

If you see any discoloration in a product, then it’s time to throw it out. If it starts getting a tinge of yellow when it used to be a lovely creamy white, then don’t hesitate to toss it.

You can also check if the texture has changed in any way. Most skincare products are emulsions. If it starts to separate, curdle, or form lumps, don’t even dare to keep it.

Furthermore, if the texture seems off—if a product that’s supposed to be luxuriously smooth starts to feel grainy or streaky, then it is a clear sign that it has gone bad.

Of course, certain classes of products have an average life span. Here’s a quick cheat sheet for you:

  • Cleansers can last for 1 year
  • Toners can go for 6 months to 1 year depending on the formulation
  • BHA or AHA exfoliants typically have a shelf life of 1 year
  • Facial or body moisturizers and serums can last you 6 months to 1 year depending on the type of packaging. Those in jars may get contaminated easier and may last for a shorter period.
  • Lip balm should only be used for 1 year since it gets in contact with your mouth.

Cholesterol: A Skincare Hero for Youthful Skin

Anby

If the word cholesterol conjures up images of greasy food and trips to the doctor’s office then you’re not alone. But did you know that despite not having a heart-healthy reputation, it can actually do wonders for your skin?

In this blog, we’ll be talking about cholesterol and how it can keep your skin looking youthful. Let’s get started!

Understanding Cholesterol

Cholesterol is a lipid molecule produced by all animal cells that can also be isolated from plant sources. It is an essential component of animal cell membranes that helps maintain the structural integrity and fluidity of these membranes.

Furthermore, it is a precursor for the production of steroid hormones such as adrenal gland hormones cortisol and aldosterone, as well as the sex hormones progesterone, estrogens, and testosterone, and their derivatives. It is also necessary for the biosynthesis of bile acid, and even vitamin D.

When it comes to skin health, cholesterol is one of the most important lipids that can be found on the surface of the skin. Along with ceramides and fatty acids, it holds skin cells together and promotes a healthy skin barrier. 

It plays a vital role in keeping the skin hydrated which is why it can be found in skincare products. It serves as an emollient and stabilizer that helps condition the skin.

Sources of Cholesterol for Skincare Products

Skincare products contain plant-derived and animal-derived cholesterol. 

While some labels will simply mention cholesterol in the ingredient list, it is not uncommon to see this ingredient identified as wool extract or lanolin extract. 

It can also be derived from squalene, a botanical compound which serves as a precursor for the synthesis of cholesterol in plants.

The Role of Cholesterol in Healthy Skin as You Age

Primarily, cholesterol acts as a stabilizer and emulsifier which helps water-in-oil formulations from separating. It forms a monomolecular layer that keep droplets dispersed which produces a stable emulsion.

It is also a natural component of the skin’s outermost layer called stratum corneum. When applied topically, it strengthens the skin’s barrier function. This can keep allergens, bacteria, and other irritants from wreaking havoc and causing acne, rashes, itchiness, and even signs of aging.

It helps the skin retain proper moisture levels while regulating cell activity. It keeps the outer layer of the skin strong while helping keep water in. Moreover, it also helps repair skin that has been over-exfoliated or exposed to treatments that strip the skin of its natural lipids.

Pick a Skin Care Niche to Stand Out

Anby

The skincare industry is as exciting and wide as can be. There’s an endless array of possibilities for a brand. You can address several skin concerns and release an even bigger range of products your head will spin!

But unless you’re trying to work yourself to the bone pleasing every single customer out there then being a jack-of-all-trades isn’t the way to go.

In order to stand out in this industry, you need to focus on a niche market and perfect your product lineup. In this blog, we’ll be talking about how and why you should pick out a niche in the endless pool that is the skincare industry. Let’s get started!

What is a Niche Market

A niche market is a subset of a larger market. It is a smaller group of people with specific characteristics and needs that set them apart from the general population.

The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality, and the demographics that it is intended to target. It is also a small market segment. Not every product can be defined by its market niche.

In the skincare business, this means catering to the needs of a specific group of people. For example, your niche could be skincare aficionados with an affinity for caring for the environment. Or your niche could be women with mature skin who are dealing with sensitivity. Your niche could also be pregnant women who are looking for safer skincare alternatives.

Reasons to Pick a Niche Market

There are three main reasons why you should be focusing on a niche market for your business:

1.     You Will Benefit Financially

When you have a niche market to focus on, you can be smarter when it comes to spending money on inventory and marketing. 

Having a narrower target range means you don’t need a whole lot of ingredients to include in your formulations. This lessens your production cost while increasing your profit margin.

Moreover, promoting your products to a niche market lets you create a more streamlined voice and branding. You can focus your marketing messages much better and you don’t have to spend on multiple ads just to hit multiple demographics.

2.     You Become the Go-To Brand for Specific Pain Points

Focusing on a niche demands that you get into the nitty-gritty details about your target market. You need to have a laser-focused understanding of what people demand from your brand. This allows you to create a strong positioning statement for your brand.

With a well-crafted message about your products, your brand becomes the solution to your target market’s needs. Your commitment to a particular skincare niche puts your brand at the forefront of addressing specific pain points.

3.     It Takes the Guesswork Out of the Equation

When you have a narrow niche to focus on, you understand every little quirk your customers have. You know where they hang out, what they struggle with, and how much they’re willing to spend to solve their problems among others.

These pieces of information are crucial in every aspect of building a successful business. You don’t have to guess what formula your customers will like or what promotional materials to use for your next marketing campaigns because all you need to do is anchor everything on the information you already have.

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