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10 Reasons to Use Jojoba Oil in Your Skincare Routine

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Jojoba oil

Jojoba oil is a substance extracted from the seeds of Simmondsia chinensis or the Jojoba plant. Contrary to its name, jojoba oil is not a true oil. Instead, it is a waxy substance that appears clear or yellow with a slightly nutty smell.

Unlike other plant oils used in skincare, jojoba oil mimics the skin’s natural oils which are key to its ability to support overall skin health. In this blog, we’ll be listing down 10 reasons to include jojoba oil to your skincare routine. Let’s get started!

Reason 1: It Deeply Hydrates

Because jojoba oil is lighter than other plant-based oils used in skincare products, it can easily be absorbed into the skin. It penetrates deeply to soothe irritation and soften rough texture. It also imparts moisture and adds a healthy glow to your skin.

Reason 2: Lasting Moisture

Unlike water-based moisturizers, it does not evaporate from the skin. Apart from reaching the deep layers of your skin to provide hydration, it also forms a hydrating layer on the skin which keeps water and hydration in.

Reason 3: Chockful of Nutrients

Jojoba oil contains vitamins A and B, antioxidants like vitamins C and E, as well as minerals like chromium, copper, and zinc. These deliver nourishment and provides protection for the skin.

Reason 4: Slows Down Aging

Jojoba oil can help fade fine lines and wrinkles. It increases skin suppleness by delivering antioxidants that fight free radicals and ample hydration to keep the skin looking plump and lifted. 

Reason 5: Doesn’t Cause Acne

Because jojoba oil is texturally similar to human sebum, it can help balance oil production and keep those pesky pimples away. It also deters microbes and prevents the growth of bacteria. Furthermore, it does not clog the pores so you’ll have fewer acne breakouts over time. 

Its antimicrobial properties also help in facilitating wound healing so your existing acne scars and marks can fade faster.

Reason 6: Gentle and Non-Allergenic

As a gentle plant-based substance, it is an excellent ingredient for people with sensitive skin. It is also great for people who are suffering from inflammatory conditions such as psoriasis and eczema. It reduces flare-ups, calms irritation, and diminishes the appearance of redness.

Digital Marketing Strategies to Boost Your Beauty Business

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If you’re building a beauty business, it can be tough to stand out from the competition. Thankfully, the digital age has made it possible for brands to communicate with customers all over the globe using various channels, platforms, and content. 

Digital marketing is the way to go if you want to take your beauty business to the next level. In this blog, we’ll be talking about some of the strategies you can incorporate int your business to reach your target market more effectively. Let’s get started!

Create an Online Community that Advocates Your Brand

The digital world has made significant changes in the way customers connect with the brand. Most people are more than happy to share their experiences with your business especially is it’s positive.

As a brand owner, it is critical to bank on this desire and to build your brand in a way that resonates with your target audience. Your main goal is to retain customers, to strengthen their connection to your brand, and build lasting relationships.

In order to do this, your brand voice needs to be clear. You need to be able to inspire customers to share their feedback and make sure to listen to them. Collaboration is the name of the game when it comes to digital marketing for skin care businesses.

Incorporate Customer Testimonials

Happy customers can speak volumes for your brand. Testimonials can influence your customers’ buying decisions. So make sure to add positive product reviews on your web pages and don’t forget to share them on social media.

Use Content Marketing to Your Advantage

Content is a powerful tool that you can leverage for brand promotion. It not only helps you connect to your customers on a deeper level but it also puts your brand at the arrowhead in terms of industry knowledge.

Successful digital marketing relies on your brand’s ability to churn out relevant and valuable content that attracts, engage, and converts your target audience. 

Some content marketing ideas include: 

  • How-to tutorials about skincare and beauty
  • Building an email list to send out special promotions, newsletters, and engaging content
  • Interactive content like surveys that you can send via social media or on your website
  • Publish visually appealing and informative content like infographics
  • Share brand stories using YouTube and social media
  • Respond to customer feedback as authentically as possible

Jojoba Milk: A Dry Skin Helper

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Jojoba Milk is a natural non-greasy humectant that appears as a white, low-viscosity liquid with a lightweight and elegant feel. It is made by combining plan-based phospholipids and jojoba oil.

It can be used as-is on the skin or can also be added to existing products to improve the moisturizing properties of a product and/or make it more natural.

The micro-sized droplets of jojoba oil present in jojoba milk mean it can absorb quickly into the skin and hair and deliver its hydrating and conditioning properties. It provides excellent lipid replenishment without being greasy. It softens rough skin and hair and provides soothing benefits.

Benefits of Jojoba Milk for Hair and Skin

While not as popular as jojoba oil, jojoba milk still possess skin-loving benefits that make it an excellent ingredient for dry skin. It is a great addition to skincare and haircare products. It gently nourishes your skin and hair and gives it a luxurious feel.

It is a great additive for lotions and creams since it has excellent conditioning properties that make the skin feel soft and smooth. Its phospholipid content also helps repair damaged skin. 

It is also a useful ingredient in face serums and body oils since it acts as a natural humectant. It attracts and traps moisture deep within the skin’s layers. This leaves the skin hydrated and looking supple at all times.

Jojoba milk is also excellent as a hair conditioner and moisturizer. It can be added to conditioning products and hair oils. When applied regularly, it can give the hair a silky and soft appearance.

Glycolic Acid: A Fruit-Derived AHA for Smooth Skin

Anby

Glycolic acid is a naturally-occurring fruit acid derived from sugarcane. It is a colorless, odorless and hygroscopic crystalline alpha hydroxy acid (AHA) commonly found in skincare products.

Due to its ability to penetrate the skin, it is often used as a chemical peel or exfoliant. Once applied, glycolic acid reacts with the upper layer of the epidermis, weakening the binding properties of the lipids that hold the dead skin cells together. This allows the stratum corneum to be exfoliated, exposing live and healthy skin cells.

It is touted for its ability to stimulate new cell generation resulting in improved skin texture and tone. Apart from brightening the skin, it is also known for stimulating collagen and elastin which accelerates skin healing and reduces signs of environmental damage.

What Does It Do For Your Skin?

Glycolic acid is commonly found not just in physician-strength peels used by dermatologists but also in at-home peels. It is an effective skin treatment when applied properly and at the right strength. What’s more, it is also safe enough to be used on sensitive skin.

It is a go-to chemical exfoliant for many people due to its ability to breakdown the outermost layer of dead skin cells. This reveals brighter and fresher skin with continued use.

This AHA can also be used to treat inflammatory skin conditions such as psoriasis, melasma, and seborrheic keratosis. Moreover, it can also be used to treat scarring, skin discoloration, and signs of aging such as fine lines and wrinkles.

When used at low strengths, it can be added to moisturizers to act as a humectant. It can transfer water molecules from the air into the skin tissue which helps in replenishing lost moisture.

Furthermore, it also assists with collagen production. Collagen is an important structural protein that plays a vital role in keeping the skin looking plump, smooth, and refreshed.

How to Incorporate Glycolic Acid in your Skincare Routine?

Glycolic acid is a staple ingredient in many skincare products. For example, you can use a nighty skin treatment containing glycolic acid to reap the wrinkle-fighting benefits of this ingredient. It can refine your skin as you sleep so you can wake up to smooth skin.

Cleansers containing glycolic acid can also maximize the glow-giving results of night creams. Not only do these cleanses ensure that your skin is squeaky clean but it also helps improve radiance, reduce the appearance of fine lines and wrinkles, and enhances skin tone and clarity.

Of course, we shouldn’t forget about using glycolic acid-infused products as an at-home peel. When used as a skin exfoliant, it not only improves skin tone and texture but it also reduces the signs of sun damage, hyperpigmentation, and acne scarring.

Glycolic acid products can also be used to treat whiteheads. Since it gently exfoliates the skin, it can dissolve whiteheads and other pore-clogging impurities giving you smoother and clearer skin over time.

If you have rough or calloused feet, you can also use glycolic acid-based products to slough away and soften your soles.

Things to Consider When Using Glycolic Acid

While AHAs like glycolic acids can be used daily, you need to let your skin get used to it. Try using a product with a lower concentration of glycolic acid or use it a few times a week at first to see how it adapts. Once you’ve built a tolerance to it, you can increase the concentration or the frequency of use.

Glycolic acid can also make your skin more sensitive to the sun. It is important to use sunscreen every day when you’re using products containing this AHA.

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