As a skincare brand, one of your goals should be to bring products that deliver what they promise to the public. However, getting an effective formula is just half the battle.
Some people may be more sensitive to certain ingredients than others so before you release any product to the mass market, it has to be tested widely.
If you’re partnering with a manufacturer, you need to make sure that they do their due diligence when it comes to testing. Otherwise, you may face ramifications like poor consumer ratings, negative publicity, and even lawsuits.
Here’s how working with a manufacturer that tests their products properly can help your company:
- Compliance with FDA Regulations
Companies are required by the FDA to follow certain regulations about the manufacture of their products. Testing gives the FDA proof that you and your partners are takings steps to follow regulations.
- Gives Insight Into Future Products
Before selling a new product, a company needs to test it in order to ensure that it’s actually going to sell. The test most useful in this case is the stability test. This will tell companies if their product is in danger of separating, changing colors, or ending up with foul odors and thus becoming aesthetically unpleasant while on the shelf. They’ll also learn from this how to label it; if consumers should be given specific instructions on proper storage, practice and how long realistically they can use the product after opening before it expires.
- Improves the Quality of Your Products
A benefit that goes along with marketability and product planning, quality is an aspect of any product that should be kept in mind. Any company can devise the most eye-catching packaging or quick methods of getting a consumer to buy that first item, but the quality of the product guarantees repeat customers. By testing their cosmetics, companies are making sure that their products will last long enough at home for the customer to fall in love. Deterrents to such ends are things like changes in the smell of the product, mold growth, separating of liquids in the cosmetic, and skin irritation. All of these things can be detected with testing and remedied before the product ever reaches the consumer.
- Ensures the Safety of Your Products
The number one reason why a company should test their products is safety. The concept of most cosmetics is that they’re temporary and always changing. When safety fails, it could lead to permanent damage, usually to the skin but also to the eyes. Danger to the consumer means danger to the company. By not testing their products and ensuring that they are safe for use, companies are taking the chance that something could go wrong and they could end up with a lawsuit, FDA involvement, and product recalls, all of which are very expensive and not conducive to the future of any company.